Episode 96: AI Strategies for Business Growth

In this episode, we delve into the fascinating world of personalisation in business growth. Inspired by research from the Boston Consulting Group (BCG), Dave and Rich explore how personalisation plays a pivotal role in driving success for SMEs.

From the latest AI innovations to practical applications for improving the customer journey, this episode is packed with insights for business leaders looking to enhance their strategies.

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Key Topics Discussed:

• Insights from BCG research on how personalisation correlates with higher growth rates in businesses.
  
  
• Leveraging tools like digital twins and tailored content creation to scale personalised experiences for clients. 
  
  
• Understanding and enhancing diverse customer pathways to improve engagement and satisfaction.
  
  
• How advanced tools integrate with CRM systems to automate and scale personalised interactions. 

Quotes to Remember:

"Personalisation isn’t just about inserting a name in an email; it’s about tailoring every touchpoint to the customer’s unique journey."

"The tools available today enable SMEs to achieve personalization at scale, something once thought impossible."

"AI and data insights can transform the way we connect with customers—if used responsibly and strategically."

Top Takeaways:

• Personalisation Enhances Growth: Implementing tailored experiences can lead to measurable business improvements.
  
  
• Leverage AI Smartly: Tools like digital twins and custom CRMs can save time and boost customer satisfaction.
  
  
• Understand the Customer Journey: Map diverse pathways and tailor experiences to individual needs.
  
  
• Ethics Matter: Transparency in personalisation builds trust and credibility with your audience.
  
  
• Iterative Progress: Regular, small improvements across teams lead to significant long-term impact.

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