Episode 98: How will the Workplace look like in 2025?
Episode 98 of the SME Growth Podcast dives into the workplace in 2025, forecasting how exponential...
By: Pete Johnson on Nov 28, 2024 7:05:46 AM
In this episode, we delve into the fascinating world of personalisation in business growth. Inspired by research from the Boston Consulting Group (BCG), Dave and Rich explore how personalisation plays a pivotal role in driving success for SMEs.
From the latest AI innovations to practical applications for improving the customer journey, this episode is packed with insights for business leaders looking to enhance their strategies.
You can listen to the full episode here
"Personalisation isn’t just about inserting a name in an email; it’s about tailoring every touchpoint to the customer’s unique journey."
"The tools available today enable SMEs to achieve personalization at scale, something once thought impossible."
"AI and data insights can transform the way we connect with customers—if used responsibly and strategically."
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