In this episode, Dave Parry from Wellmeadow continues the inspiring conversation from episode 94 with Rod Plummer, founder of Shrewsbury-based software company Shoothill. Rod shares stories and lessons from his entrepreneurial journey, highlighting the intersection of innovation, resilience, and leadership in growing a business.
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Key Topics Discussed:
- The Origins of Shoothill: From mapping software to custom business solutions, discover how Rod’s innovative ideas shaped the company’s evolution.
- Navigating Challenges: Insights on dealing with competition, maintaining client trust, and adapting to market demands.
- Bespoke Software Development: Why businesses turn to tailored solutions and how Shoothill meets unique client needs.
- Leadership and Culture: Rod discusses fostering a fun, supportive workplace culture and the critical role of leadership in shaping company dynamics.
Quotes to Remember:
"Always hire people cleverer than you. Don’t try to be the smartest person in the room—focus on building a capable, dynamic team."
“Government and politics aren’t the same as business. Focus on what you can control and where you can create value."
"The harder I work, the luckier I get. Success comes from perseverance, not chance."
Top Takeaways:
- Hire for Potential: Rod emphasises the value of fostering talent, especially through apprenticeships.
- Adaptability Wins: Shoothill’s ability to pivot has been critical to its survival and success in a competitive market.
- Leadership Shapes Culture: The tone set by a company’s leader directly impacts team morale and client relationships.
- Client-Centric Approach: Building strong, personal connections with clients leads to long-term trust and business.
- Innovation as a Core: Shoothill thrives by embracing creative solutions and staying ahead of industry trends.
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