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3 min read

Episode 95: Success Secrets Revealed with Rod Plummer

By: Pete Johnson on Nov 21, 2024 7:12:55 AM

The SME Growth Podcast
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In this episode, Dave Parry from Wellmeadow continues the inspiring conversation from episode 94 with Rod Plummer, founder of Shrewsbury-based software company Shoothill. Rod shares stories and lessons from his entrepreneurial journey, highlighting the intersection of innovation, resilience, and leadership in growing a business.  

 

You can listen to the full episode here


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https://open.spotify.com/episode/0f2ySwQHwCU3vUiZLTCsNT?si=4c7UkeV7QzG9v_Kt6gIRawhttps://podcasts.apple.com/us/podcast/the-sme-growth-podcast-by-wellmeadow/id1654715808https://www.youtube.com/@TheSMEGrowthPodcast 

Key Topics Discussed:

  • The Origins of Shoothill: From mapping software to custom business solutions, discover how Rod’s innovative ideas shaped the company’s evolution.  

  • Navigating Challenges: Insights on dealing with competition, maintaining client trust, and adapting to market demands.  

  • Bespoke Software Development: Why businesses turn to tailored solutions and how Shoothill meets unique client needs.

  • Leadership and Culture: Rod discusses fostering a fun, supportive workplace culture and the critical role of leadership in shaping company dynamics.  

Quotes to Remember:

"Always hire people cleverer than you. Don’t try to be the smartest person in the room—focus on building a capable, dynamic team."

“Government and politics aren’t the same as business. Focus on what you can control and where you can create value."  

"The harder I work, the luckier I get. Success comes from perseverance, not chance."  

Top Takeaways:

  • Hire for Potential: Rod emphasises the value of fostering talent, especially through apprenticeships.

  • Adaptability Wins: Shoothill’s ability to pivot has been critical to its survival and success in a competitive market.

  • Leadership Shapes Culture: The tone set by a company’s leader directly impacts team morale and client relationships.  

  • Client-Centric Approach: Building strong, personal connections with clients leads to long-term trust and business.

  • Innovation as a Core: Shoothill thrives by embracing creative solutions and staying ahead of industry trends.

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