Episode 72: Applications of AI in Your Business
As an SME owner or manager, are you taking stock of how AI can be applied in your business?
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2 min read
Telemarketing... isn't that just cold-calling? Whilst you could be forgiven for assuming so, in this week's episode of The SME Growth Podcast, Dave Parry is joined by James Willis, operations director at Exceptional Thinking, to dispel the myths of this lead-generation tool and how data is used in nurturing and adding value to potential prospects.
Dave and James discuss the misconceptions of Telemarketing and how when utilised can generate significant return on investment.
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