Episode 73: Should You Be Doing More R&D?
Are you, as a small business owner/manager, investing quality time into Research & Development?In...
2 min read
In Episode 55 of the SME Growth Podcast, David Parry and Richard Buckle discuss why you should test your marketing content.
From using TikTok as a unique testing tool to emphasising the critical role of scientific thinking in marketing, they talk through the challenges and opportunities of testing. The podcast highlights statistic that 88% of marketing tests are inconclusive, underscoring the need for more robust scientific methods.
The episode covers testing email content, prioritising impactful changes in email marketing, and leveraging TikTok for SMEs, using the power of data analysis to inform content strategies.
Listen to the full episode now
