In today's episode of The SME Growth podcast, Dave Parry and Richard Buckle discuss the concept of a buyer persona, including the purpose of a buyer persona, the importance of having them and tackling common issues SMEs find.
Get the most from this episode in the form that works best for you: watch the episode, read the transcript or access further resources mentioned in the episode.
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You can listen to the full episode here
Also available to listen on Apple Podcast, and click here for all other available platforms.
Read the transcript
Please note: Whilst all transcripts are double checked for accuracy, they are transcribed via Otter.AI so may contain errors.
Further Resources
Buyer Persona Blog
Buyer Persona Canvas on Resources
Inbound ebook
